Who We Are

WHO WE ARE

Almah was born from the need for something that didn't exist. A standard of quality, originality, and experience that simply wasn't found in the market. More than a brand, Almah is the answer for those who refuse to accept the ordinary—for women who know what they want, recognize the difference between the basic and the exceptional, and seek pieces that truly represent who they are.

THE BEGINNING OF EVERYTHING

Almah's history is directly connected to the journey of Milena Waldemarin, its founder. Since her adolescence, growing up in a small town in the interior of São Paulo, Milena demonstrated a distinctive approach to fashion. In an environment where clothing selection was limited and lacking identity, she found in customization a way to express her authenticity, drawing inspiration from international bands and trends that reached her through magazines and television.

Over time, this passion grew and transformed into a deep knowledge of fabrics, styles, and quality—something refined through working with exclusive boutique owners and gaining access to unique pieces. Milena wasn't content with just anything: for her, dressing is an extension of her personality, and every detail makes all the difference.

THE FRUSTRATION THAT TURNED INTO A SOLUTION

When Milena moved to Portugal, she found a fitness fashion market with significant gaps. Low-quality fabrics, little originality, and a shopping experience that left much to be desired. Unstructured clothing, undesirable transparency, fragile seams, and impersonal service marked her attempts to find pieces that met her exacting standards. It was then that the decision came: if it didn't exist, it was time to create one.

Thus was born Almah. A brand that challenges the norm, bringing to market a new concept in fitness fashion, where technology, performance, and style collide. Pieces made with premium fabrics, impeccable cuts, and a design that flatters the body without sacrificing comfort. All this combined with an innovative shopping experience, with customer service that accompanies the customer from start to finish.

OUR ESSENCE

Almah doesn't follow passing trends. We create clothes for women who demand the best —pieces that perfectly shape the body, stand the test of time, and make every woman feel confident in her outfit.

Our mission is clear: to raise the bar for fitness fashion, offering unquestionable quality, unique styles, and an impeccable experience.

Whether for training or everyday life, dressing with Almah is dressing with attitude. It's dressing with soul.

WELCOME TO ALMAH.